The Cochran Firm Case Study
"Top Notch!"
I find your presentation, thoughts, recommendations, and overall content quality to be top-notch. In my mind, there’s you…then far behind are relatively well-known, immature-sounding, rude, mediocre-content, “also-rans” - Don Roberts
The Cochran Firm us to work on their “Police brutality” campaign within Google Ads. The quality of leads were fair and the number of leads they were receiving was decent.
The goal was to lower the amount they were spending while attempting to keep the same amount of leads coming into the firm. Some of what I did to improve performance was...
➡️ The campaign had many broad terms and the search term report showed that not many negatives were implemented.
➡️ We cleared out the account, created new ads, added negative terms, increased bids on call extensions and continued to monitor the campaign and make adjustments.
✅ As you can see the client went from spending over $7,000 to just under $3,000 for about the same number of calls and leads.
✅ That’s more than a 62% decrease in spending.
✅ The leads were better and more qualified cases were delivered to the law firm.
Expertise That Drives Results
Sports Depot
185% Growth in Online Orders + Hundreds of Keywords on Page One of Google
Dyerector
50 Keywords on Page One. 1566.67% Increase in Online Sales in Three Months
Frekhtman & Associates
90% increase rankings for a top NYC law firm. Increased the number of leads and lead quality.
Our clients say...
“Joe is an incredible professional who has made himself available to handle anything that has come up. He and his team have done a great job with our account and we will continue to use them.” ⭐️⭐️⭐️⭐️⭐️
LaCosta Lolly
“Joe and his team went above and beyond our expectations with regard to the work he performed for us.
He ended up doing work for us on his own dime and time, a trait you don't see in the consulting world.” ⭐️⭐️⭐️⭐️⭐️
- Al Noshirvani
"4PointDigital's thorough website analysis and plan of action helped me win an engagement, so it immediately paid off" ⭐️⭐️⭐️⭐️⭐️
Chad Pavel
“4PointDigital preformed amazingly and will continue to work with them as we grow.” ⭐️⭐️⭐️⭐️⭐️
Gregory Pellitteri
